The Indian media and entertainment (M&E) industry is expected to grow at a 19 per cent compound annual growth rate (CAGR) to reach an overall value of $ 18.32 billion by 2010 from its present size of $ 7.72 billion, according to a report published by PWC for the Federation of Indian Chambers of Commerce and Industry (FICCI).

Growing demand, coupled with technological advancements, policy initiatives taken by the Indian Government to encourage the inflow of investment, and initiatives by private media companies will be the key drivers for this industry.

In this firmament, there is a growing need for professionals who are equipped to handle this boom in terms of understanding media & entertainment as a business that has to be grown organically, as well as understand the domain in terms of the marketing process and production technologies involved, so that they become “comprehensive media professionals” at the end of any oriented training.

Professional courses

Manipal Education Group now offers many professional courses, such as Television Journalism, Camera, Video Editing, Script Writing, Voice Acting and others, at its Institute of Media & Entertainment (MIME).

Students will gain hands-on experience from faculty which includes luminaries from the world of media. Manipal, in association with Whistling Woods International, an initiative of film maker Subhash Ghai, has now launched a two-year MBA programme in Media and Entertainment. It will have specialisation in Film, Broadcasting, New and Interactive Media and Event Management.

The first year will be conducted at the Manipal University Off Campus in Bangalore, covering all general management subjects and media case studies.

The second year will consist of ‘hands-on’ training at the Whistling Woods premises located at Film City, Mumbai.

For details, call Bangalore office on 97400 67213, Chennai office on 98410 29005.