Election fever is catching up and political parties seem to have realised the need for attracting Young India. Hip-hop youngsters such as NTR Junior and Pawan Kalyan are hogging the limelight in mainstream politics by adding glamour to the clichéd catch-words such as ‘social change’ and ‘Telugu Pride’. Does GenX feel it is a welcome trend? Will the strategy pay in terms of votes? Send your response in not more than 200 words.

Email your thoughts to collegian@thehindu.co.in