R. KRISHNA KUMAR
Tourism courses in Mysore college to create professionals
Combining business with pleasure. If that is your definition of a career then a course in tourism and hospitality management is worth considering.
For, the scenario in the tourism sector is not only looking up and is set for expansion, it continues to be the single largest sector that creates direct and indirect employment opportunities and shores up the economy. The investment in this sunrise industry has jumped by leaps and bounds and is reckoned to create more than 10 million jobs every year and registering a growth of 10 per cent the world over. The total business transacted in this sector is reckoned to be in the region of nearly $ 8 trillion.
The limitation, if any, is the lack of trained tourism professionals. But to bridge this gap and to equip students with professional knowledge, the SBRR Mahajana First Grade College in Mysore has launched the Tourism Development Institute which offers a Master of Tourism Administration (MTA) and a Bachelor of Tourism and Hospitality (BTH).
Explaining the rationale for the introduction of the two courses, K.S. Nagapathi, Director of the Institute, said that though India has the potential to become one of the most preferred tourist destinations, its growth has been hindered due to poor marketing and lack of trained tourism professionals. Hence a comprehensive five-year integrated course in tourism leading to MTA has been introduced, apart from a three-year course leading to a degree in BTH from the current academic year (2009-10). Both the courses are recognised by the University of Mysore and the Institute is affiliated to it.
Citing the data of World Travel and Tourism Council (WTTC), the apex body in tourism, Prof. Nagapathi pointed out that the total business transaction in the tourism sector during 2007-08 was in excess of $ 8 trillion and contributed 9.6 per cent to the world’s GDP growth.
Tourism was also the main revenue earner in foreign exchange in as many as 38 countries and in 2008 the international passenger arrival grew by two per cent to reach 924 million tourists, up by 16 million travellers over the previous year. But what is disconcerting is that 77 per cent of the traffic and business revenue turnover took place in the U.S. and Europe and India’s share in the tourism market was less than 0.5 per cent.
The Incredible India campaign launched by the Union Government helped revenue generation by way of foreign exchange earnings which jumped from less than $3 billion in 2002 to over $ 12 billion in 2008 and the international arrival increased from 3.09 million tourists in 2003 to over 5.37 million in 2007.
However, the tourism industry is reckoned to be functioning on an ad hoc basis due to lack of skilled professionals and hence the Mahajana Education Society thought it fit to fix this lacunae and has introduced the MTA course which combines history with heritage, with stress on management, to give a holistic perspective to students.
“Our new campus to house the Tourism Development Institute will have spacious classrooms, computer laboratory and browsing centre, audio-visual centre, food production lab, mock restaurant and bar, library and reading room, amphitheatre, seminar halls etc,” Prof. Nagapathi said.
The subjects that are taught include functional English, French, geography of tourism, principles and practices of management, introduction to tourism in India, travel and tourism management, computer application, organisational behaviour, corporate accounting and management, human resource management, fundamentals of food and beverage management, communication skills etc. There are 65 subjects in the 10-semester course while the students will go through the grind and will be offered 38 subjects in the BTH that can be completed in six semesters.
Incidentally, the course offered by the Mahajana College is one of the few such started in the State. The MTA course is open to students who have passed the Pre-University Course (10+2) or equivalent examination in any discipline with at least 50 per cent marks while BTH is open to students who have cleared the II PUC examination in any discipline. For details, call the Institute on Ph: 0821-2414271 or email: firstname.lastname@example.org