The list of sponsors at Kurukshetra, the annual techno-management fest of the College of Engineering, Anna University, Guindy, just got bigger this year.

Despite the gloomy economic scenario of the recent past, Kurukshetra 2010 (January 20 - 23) witnessed a strong participation from the industry which sees in the engineering carnival, an ideal platform to connect with some of the brightest young minds from across the globe.

Marquee sponsors Dow Chemical and Cognizant have been an integral part of Kurukshetra since its inception in 2007. Some of the biggest events at Kurukshetra this year had leading corporate giants as their sponsors. The Open quiz, conducted by Navin Jayakumar, was sponsored by TVS Motors' flagship - Apache RTR 180 - for a prize money of Rs. 40,000. Infosys was the sponsor of the business quiz, which had separate rounds for students and corporates. Conducted by Gopal Kidao, it saw a prize money of Rs. 70,000.

Kurukshetra has continually seen a lot of active participation from the IT industry, with organisations like TCS, Ericsson, Hexaware and IBM sponsoring its events and lectures. Cisco, with its industry-standard technology, offered web conferencing support for the lecture series at Kurukshetra. The lecture series featured remote talks by eminent speakers from around the world including Bjarne Stroustrup, the creator of the C++ programming language.

Kurukshetra also offered students an opportunity to interact with industry veterans such as Aravind Kaul, the managing director of Vestas India at the entrepreneurship workshop as a guest speaker.

IBM conducted a workshop on cloud computing, besides sponsoring an event, whose winners carried away a laptop. The constructions major, Caterpillar, one of the Day sponsors at Kurukshetra, sponsored an engineering event, ‘Rumble in the Junk'.