The annual business fest ‘Convergenz’09’ conducted by the IIMB-PGSEM student fraternity took place on March 15.

The morning session saw the finals of the business plan Alchemy (judges’ panel consisted of venture capitalists and professors of NSRCEL, IIMB) and case presentation competition (on the topic of beating Nokia’s market dominance in the Indian mobile handset market).

Interesting pitches were made by the participants of all the teams.

The ‘Turing Test’ business/technology quiz finals was conducted by Rajeev Gowda, professor, in the afternoon after the written elimination rounds. Arul Mani, Vice-President of the Karnataka Quiz Association, was also present for the show.

The panel discussion at the end of the fest was well attended. The panellists included Srini Rajam, CEO, Ittiam Systems; and Y.V. Prakash, Director R&D, Honeywell Technology Solutions.

It was moderated by Sourav Mukherjee, professor. Pankaj Chandra, Director, IIM Bangalore, delivered the inaugural address which was followed by the keynote address by Srini Rajam on the topic of ‘Innovation: Leading the way’ which was also the overarching theme of Convergenz’09.

Next business model

The panel discussion centered on the theme of finding the next business model for the Indian IT industry and the conclusion was that a more collaborative model of interaction and technology development among the various IT industries was the need of the hour.

The panellists agreed that the sector would in the next few months successfully counter the recession in the global economy to emerge stronger. The valedictory address and concluding remarks were made by Shankar Venkatagiri, Chairperson, PGSEM, who stressed on the importance of industry-academia interactions.

The event was sponsored by eLitmus and Samsung. Online and media partners included PagalGuy, MBA Universe,, Orkut, Doohm and