The Icfai Center for Management Research (ICMR) has won top awards in two international case study writing competitions, competing against original and unpublished case studies in the fields of Strategic Management and Social Entrepreneurship submitted by faculty from reputed universities and business schools around the world.
The case study “Starbucks: Back to Basics?” written by S.S. George and Sachin Govind won the first prize, and the case study “Tata Motors’ Acquisition of Jaguar and Land Rover” written by Vivek Gupta and Indu Perepu won the third prize in the John Molson Case Writing Competition 2008. The competition is organised by the John Molson School of Business, Concordia University, Montreal, Canada. This is the fifth consecutive year in which ICMR’s case research team has won a prize in the competition. The Tata Motors case is about the acquisition of two iconic British brands – Jaguar and Land Rover - by Tata Motors, marking the Indian company’s entry into the premium segment of the automobile market. The case discusses the acquisition and details how Tata Motors financed the US$ 2.3 billion deal. The case study “Trevor Field and the PlayPumps of Africa”, written by Debapratim Purkayastha won the first prize in the Oikos Global Case Competition 2009.
The case highlights the challenges faced by a social entrepreneur in providing a business solution for a social problem in an ecosystem that is not very favourable for social entrepreneurs.
R. RAVIKANTH REDDY.