Volvo and Artemis Cars (Chennai’s exclusive dealer of Volvo cars) organised a unique kind of promotional drive called ‘Flash Mob’.
The Flash Mob is intended to promote Volvos sedans and sports utility vehicles along with their Social Responsibility Project – Headlight ‘Bulls Eye’ Stickers.
The fleet of Volvos travelled through the city hitting areas like Anna Nagar, Nungambakkam, Marina Beach and Besant Nagar.
Normally, any motor vehicle without a black sticker in the centre of the headlight would be liable to a fine of up to Rs. 200.
The reason is that these stickers, when placed correctly on headlights, improve vision for oncoming cars, especially at night. In a city that fails to differentiate between the usage and impact of low and high beams on a car’s headlights, a simple sticker could make all the difference and improve driving experience.
The ‘Flash Mob on Wheels’ was a huge success and had left a great feeling among the crowd in the city.
The Flash Mob is intended to promote Volvos sedans and sports utility vehicles.