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Volvo’s Flash Mob a success

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The 'Flash Mob on Whees' organised by Volvo and Artemis Cars being flagged off at Express Avenue.
The 'Flash Mob on Whees' organised by Volvo and Artemis Cars being flagged off at Express Avenue.

Volvo and Artemis Cars (Chennai’s exclusive dealer of Volvo cars) organised a unique kind of promotional drive called ‘Flash Mob’.

The Flash Mob is intended to promote Volvos sedans and sports utility vehicles along with their Social Responsibility Project – Headlight ‘Bulls Eye’ Stickers.

The fleet of Volvos travelled through the city hitting areas like Anna Nagar, Nungambakkam, Marina Beach and Besant Nagar.

Normally, any motor vehicle without a black sticker in the centre of the headlight would be liable to a fine of up to Rs. 200.

The reason is that these stickers, when placed correctly on headlights, improve vision for oncoming cars, especially at night. In a city that fails to differentiate between the usage and impact of low and high beams on a car’s headlights, a simple sticker could make all the difference and improve driving experience.

The ‘Flash Mob on Wheels’ was a huge success and had left a great feeling among the crowd in the city.

The Flash Mob is intended to promote Volvos sedans and sports utility vehicles.

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