Tanishq Jewellery, in association with Carnatic musician Papanasam Ashok Ramani, launched Swarna Sangeetham, a talent hunt, for Carnatic singers, which is being telecast in Raj TV from February 4. It was announced in a press conference held at Tanishq Jewellery showroom, Usman Road on January 31.
The contest is being conducted for youngsters of age group from 15 to 23 years. Mr. Papanasam Ashok Ramani said that the auditions conducted earlier last month saw a pool of talent from all parts of Tamil Nadu. As many as 45 young contestants were selected and they will be put through a number of rounds, with elimination at each level. The contest has been designed in such a way that they will explore different genres of music, thereby identifying their skills.
Judges Papanasam Ashok Ramani and S. Soumya will guide the participants throughout the contest. Mr. Papanasam Ashok Ramani said that they are keen to bring out the latent talents of the contestants and help them realise their strength. The contestants will be judged on their voice, knowledge of the music, perfection in raagam, thaalam, and pallavi apart from innovations in their rendition.
Vocalists such as Priya sisters, Nithyashree, Sudha Raghunathan, O.S. Arun, Mahathi, Unnikrishnan will judge the contestants at various levels. The rounds include individual choice, trinity, regional composers, bhajans, abhang, wedding song rounds, fusion, and films.
Parvesh Debuka, brand manager, Tanishq, said that the firm wants to promote Carnatic music among youngsters. He added that Tanishq, a Tata product, is synonymous with trust and purity. “Through Tanishq Swarna Sangeetham, we aim to reside in the hearts of Tamilians and not be merely known as a jewellery brand but be a part of their culture and tradition,” he said. The winner will be awarded Rs.5 lakh worth jewellery from Tanishq. Runners up will also be rewarded. The reality show will run for 13 weeks through 26 episodes on weekends from 9 p.m. to 10 p.m.