‘Pooja' books make a comeback as festive season inches closer

Shruti Deiva
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In demand: Pooja books being sold on RP Road in Secunderabad. –Photo: G. Krishnaswamy
In demand: Pooja books being sold on RP Road in Secunderabad. –Photo: G. Krishnaswamy

The mood of celebration is already in the air, as festive months are fast approaching. With the ‘Shravana masam' a fortnight away, the city is gearing itself for several events like Ramzan and Ganesh Chaturti. Pulse of the people trying to be hyper active can be felt in the crowded streets of General Bazaar, Secunderabad.

Ramesh is busy displaying books at his road-side shop, near the dargah, almost opposite Anand Bhavan hotel. One customer asks for a ‘Laxmi sloka' book. His store is the right place to get all types of mythological books one needs for the ensuing ‘pooja' season.

“We have been selling various kinds of devotional books for nearly 30 years. The shop was started by my father and I have taken it over as he is old now,” says Ramesh. But inflation has not spared even books, as rates in the wholesale market have also increased recently. Discount on the wholesale rates has been reduced from 60 to 30 per cent, but people are not ready to spend more on devotional books. He also sells books on cookery, music, languages and collections of old songs. The price ranges from Rs. 5 to Rs. 60 per book. “I am expecting good business on the sale of devotional books, as was the case a decade back. People do not have time for traditional worship, as in the olden days. The new generation does not spare time for devotional activities, as they do not consider them important,” explains Ramesh, who even takes orders to supply specific books.

Shruti Deiva




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