Aravind Jayabal’s Raindropss uses songs and movies to spread awareness about social issues, says VIPASHA SINHA

Aravind Jayabal believes music is the best vehicle to convey a social message. According to him, a beautifully created music can do what talks never can: that is getting people involved. This thought inspired him to start Raindropss in 2011. This youth-based social organisation spreads social awareness through short movies and songs. Oscar winning music director A. R. Rahman’s sister A. R. Reihana is the brand ambassador of this organisation. Aravind, a resident of Saidapet, worked as a freelance TV anchor. In 2010, he participated in a contest where he was required to make a one minute video with a social message. “While making the video, I realised that it was an effective medium but a minute was not enough. Though the video was elected for the final round, I re-edited it and made it five minutes long,” says Aravind. During the editing of this video, the idea of starting Raindropss struck him. Along with his partner Balaji Vasudevan, he released this short film with a theme song Vizhigal . “We also organised an eye donation camp along with the release, where 200 eye donation forms were given to a private hospital. The song was written by the great grandson of Subramanya Bharathi, Niranjan Bharathi, which encouraged people to donate their eyes. The song went on to win Silver Eye Award at The National Talent Fest organised by Antardrishti,” says Aravind, who had contacted A. R. Reihana to participate in this event and she continues to support them. Over the years, they have organised many programmes. They came out with a theme song for World Disability Day, for which Madhan Karky wrote the lyrics. They also did a project called educate a child, where the theme song featured 11 leading playback singers. The amount collected under this project was used to support 51 underprivileged children. They released a song called “Ithu Namma Bhoomi” composed by A.R. Reihana, which was launched by environmentalist M.B. Nirmal.

“We also brought out a calendar that features the who’s who of the film industry and people from other walks of life. The proceeds from the sale of the calendars went to charity. On the eve of A.R. Rahman’s birthday, we organised the Isai Thamizha Awards to felicitate musicians and instrumentalists,” he says.Raindropss also honours women achievers on Women's Day every year.