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ASK any senior Hyderabadi and he is sure to tell you sweet tales of family outings every weekend to the evergreen Famous Icecreams at Nampally; Tales of how each member of the family would relish his favourite flavour spending hours in the premises of what used to once be Hyderabad's only family hangout spot! That was the generation when smiles were not as rare and expensive!

Those were the days when the closest synonym to the present day ‘malls' was Hyderabad's most cherished Numaish which takes place again in Nampally! Friends, families and neighbours flocked to the Numaish in packs and herds trying to get the best family fun time. Rides for the kids, food and snacks, rows and rows of stores to shop in, that was socializing and recreation at its best! The true Hyderabadi's favourite part of the year was sure to be the months of January and february when Numaish visits us… That being the days when no malls has invaded the little sleepy town of Hyderabad, today the scene surely has shifted.

The same senior Hyderabadi who once sought solace in quiet evenings with family, is sure to be amuzed, if not awe-struck given how rapidly and drastically the city has evolved! Ice creams are no longer a reason for get togethers, and weekends surely mean so much more! Hyderabad is fast changing from its slow and laidback reputation to embrace brands and tags that are globally acclaimed. Not only housing some world class brands, our city has plenty superlatives to its credit too! The most recent one is but the Harley Davidson showroom in Banjara hills, which is India's first and only showroom! This being the latest, no prizes for guessing Hyderabad's most popular hangout spot… It is a little known though highly impressive fact that Prasads IMAX screen is the world's largest 3D IMAX screen. In fact one can even go to the extent of saying that prasads set the Mall culture in the city and since many many groups have been cashing in on the concept. The other incredible fact being that Prasads IMAX was rated world number 1 for highest attendance for the screenings of the movies Spiderman 2 and 3, apart from Harry Potter 4. While the city has seen a transformation in its definition of weekend outings and entertainment, prasads will go down the pages of history for its chunk of contribution in making weekends and week days alike, times of fun, togetherness and smiles.

- DB

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