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Living up to its motto

R. Keerthana
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Reflecting public views: A recording session in progress at the Visual Communication Department, Loyola College. Photo: S. Thanthoni.
Reflecting public views: A recording session in progress at the Visual Communication Department, Loyola College. Photo: S. Thanthoni.

Arriving at proactive solutions through discussion forms the crux of the programmes of Community Radio Loyola FM which has been relaunched with a new frequency (107.4) and an extended coverage of approximately 15 km radius from Nungambakkam.

‘It's people's radio', hums the jingle of the FM, “true to its motto” says Jaysingh Rex, programme executive of the FM.

Array of programmes

The FM, which operates from 8 a.m. to 9 a.m. and 4 p.m. to 5 p.m. everyday, has an array of programmes that focus on creating awareness, motivating youngsters, reflecting people voice, spreading a message and deriving lessons from literature on social issues.

They include Thought for the day, Dhinam Oru Tirukkural, Ilakiya Paadhayil, Anubhavangalin Pagirvu (messages from leader's experience), Makkal Potrum Maamanithar (on national and international leaders), Varalaatril indha naal (History of the day), to name a few.

Discussion on Government policies, awareness jingles (such as blood/ eye donation, saying no to plastic, etc), educating the masses on cleanliness, hygiene and health, interviews with eminent personalities from various fields have also been lined up within the two hours time.

“Short and workable messages that suit contemporary life is given in all our programmes,” says Amali Arul, sound designer. The team works closely with the Outreach Department of Loyola College which takes up community project involving the students.

“Students of Loyola College engage in education and awareness programme in as many as 18 slums in the city,” says Kalaiarasi, former dean of women students.

The radio team catches up with these slum dwellers and discuss their problems, living condition, Government schemes for them on air. “Our idea is to throw light on the deprived and air their opinion on issues and solutions they are expecting from the officials and the officials counter point on the same,” Ms. Amali adds. “We adhere to media ethics,” assures Ms. Amali.

Scripts and jingles

Students from various departments of Loyola College are also involved in the radio programmes. “Interested students and volunteers come up with scripts, jingles, sound effects, interviews, discussions,” adds Mr. Rex. “We also request alumni, who visit the college as guests to air their thoughts,” he adds.

Henry Jerome, Director, Loyola Fm 107.4, says “We support the initiatives of the Outreach Department, currently and the support will be extended further to other initiatives in the near future.” he says adding that education needs of the community will be taken care of. “We have seen a revival of radio in the past six years and community radio can do wonders as far as mobilising people towards a cause is concerned,” Mr. Jerome says.

Loyola Radio Club will be formed to involve more students in a professional way. “Once the programmes are developed full-fledged, say for 12 hours a day, the radio will be popularised among city students community.” “Projects such as teaching English through radio for Corporation School children will be taken up,” he adds.

The radio was relaunched this January.

Shortfilm released

Second year Visual Communication students of Loyola College launched a short film – Corporate Assassin – on March 14. The 20-minute short film produced by a group of eight students centres around corporate life and how money could drive a person to kill.

The first copy of the DVD was launched by Radha Ravi, secretary of the South Indian Nadigar Sangam and received by Pushkar and Gayathri Pushkar, director duo.

Congratulating the students, Mr. Pushkar appreciated the music (by Paadhai) and emotional focus of the film. He asked the students not to take such voluntary efforts lightly as they could serve as an entry ticket to the industry.

Gayathri Pushkar seconded his thoughts and appreciated the efforts of the team. She said that the work could serve as a portfolio.

Mr. Radha Ravi asked the students to make story centric movies. He advised the students to produce creative and intelligent films. Suggesting the college to hold workshops and guest lectures, he offered his support for the same.

Arumainayakam, who has done stunts for the film, said that the students took two-months to complete the Rs. 50,000 budget short-film.

The crew includes John Titeesh, Direction, Kevin Darwin, Cinematography/ photography, Sweety, Production Management, Melvin Leo, Creative Head, Arumainayakam, Stunts, Raj Kamal and Agnal, Editing and Krystal Benjamin.

R. Keerthana

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