In commemoration of International Women’s Day and with a mission to empower girl children through education, eminent women achievers such as Indra Nooyi, Aishwarya Rai Bachchan, Anu Aga, Kiran Mazumdar Shaw, Kirthiga Reddy, Shobhaa De and others, have joined “Because I am a Girl,” a campaign launched by Plan India, a community development organisation.

To enhance the reach of the campaign, Plan India along with its ambassadors has announced the launch of the fundraiser app ‘Educate a Girl.’

The app through its site has already earned support from the ambassadors and aims to reach out to the digitally literate via Facebook and mobilise funds towards the cause.

The objective of campaign is to equip girls with the necessary skills and knowledge to succeed in life. Also steps will be taken to ensure that girls have access to primary and secondary education in a safe and supportive community environment. The organisation sees educating a girl as an investment which yields better returns for a nation’s development.

The campaign aims to raise at least Rs.12 million to educate 2,000 girls.

Speaking on this occasion, Bhagyashri Dengle, Executive Director, Plan India, said, “There is no greater wish a woman can have on Women’s Day than to have her own identity, economic self-reliance and live a life of dignity. Only education makes that possible”. Sapna Kar, Chief Advisor, BIAAG, said, “Only when girls are supported and provided with equal opportunities, we can hope for a better tomorrow.

Investing in girls and young women has a beneficial effect in alleviating poverty for everyone; for the girls themselves, for their families, communities and entire countries”.

Ms. Kiran Mazumdar Shaw states, “It is our collective responsibility to ensure that our girls go to school, graduate from college, join the workforce and change the world.”

Kirthiga Reddy said, “I strongly believe that the first step and the most important tool towards women empowerment is education. The right education will ensure that women are more competent and confident in taking up bigger challenges and raising the bar in any field. Education has certainly played a tremendous role in shaping my career and helped me realise my dreams”.