Sevalaya organised an awareness rally in Kasuva and surrounding villages on January 9 to impress upon the villagers the need to celebrate Bhogi festival without smoke. More than 1,500 students from Mahakavi Bharathiar Higher Secondary School, Government High School, Pakkam, and many college students from the city participated in the rally. Thiruvallur Panchayat Union Chairman V.S. Shanmugham flagged off the rally in the presence of Pakkam panchayat president Amsa Raja, Puliyur panchayat leader Dhatchayani Duraikannu and Puratchi Bharatham Party's district union secretary Subramani.
The rally began near Sivan Temple and they formed two groups and they carried placards explaining the evils of pollution, the need to protect environment. Sevalaya organises such a rally every year just a few days before Bhogi festival and organisers of this programme said that the pollution level has reduced considerably after these awareness rallies.
Mr. Shanmugham distributed prizes for students for best slogan and best placard. Founder and Managing Trustee of Sevalaya, V. Muralidharan, welcomed the gathering and G. Ilayaraja, trustee of Sevalaya, proposed a vote of thanks.