ESPN STAR Sports has expanded the sports bouquet with the addition of a new channel - STAR Sports 2. The new channel is being launched especially for the Indian sub-continent keeping in mind the growing need of Indian sports fans. The new channel will be officially launched on March 11. STAR Sports 2 will be the sixth channel to be launched by ESPN STAR Sports.
It will showcase live & non-live events across sporting categories such as cricket, soccer, tennis, motor racing and golf. The new channel promises to offer more sports, more action, more excitement, more passion, more emotions, more exhilaration and more heroes to follow for sports fans across the country.
Speaking on STAR India’s strategy for sports business, Sanjay Gupta, Chief Operating Officer, STAR India, said, “Our vision is to expand the sports viewership. Star network is committed to taking sports broadcasting to a new level. These include broadcast rights to the BCCI national and domestic Cricket for 6 years; broadcast rights of Spanish La Liga, Italian Serie A and English FA Cup and England international matches.
Our brand new Hindi presentation on the live cricket broadcast allows audiences to enjoy the game in their preferred language.
Similarly our recent launch -
- enables us to engage with passionate cricket fans. In the first month of its launch, STAR Sports 2 will cover tournaments such as Serie A and La Liga soccer, BPL action, Nascar racing and prime tennis from the Men’s ATP Tour amongst others.
STAR Sports 2 promises ‘More Sports, More Action, More Excitement’