Deepika crowned as ‘VLCC - The Face of Chennai’ at the grand gala event held in Chennai. Mrs. Sheeba Natrajan, AVP-Operations, VLCC, crowned the title winner in the presence of actors Anuja Iyer and Adithya. The Face of Chennai, a launch pad organised by VLCC.

The first runner-up and second runner-up of the title were won by Shreya and Seemtha. Ms. Nithya, Impressions Dental Clinic crowned Shreya with the title ‘The Beautiful Smile’. The winner of ‘VLCC Perfect 10’ was Shreya. Ms. Sahana of VVD GOLD honored Santhosh with the title ‘The longest hair’. The Eyetex Dazzler Expressive eyes title was won by Pavithra.

The show received an overwhelming response with more than 300 women participating in the contest. 50 entries were short-listed for a make-over by VLCC at five different centres in Chennai. Thereafter, they were photographed by well-known professional photographers. Out of the 50 semi-finalists, 10 were chosen as finalists and featured in the grand finale that was held at Sivagami Petachi Auditorium. 

Two rounds were held to test the versatility of participants. The theme of first round was ‘Western’ and ‘Indo-Western’ for the second round. Wardrobes for the participants were designed by Mr. Sehul, Fashion Lounge.

According to Latha Krishna of Iris Events “VLCC offers a rare opportunity for participant to make their mark in modelling. The event was open to all school and college girls, besides young working professionals from across the length and breadth of Chennai.”

The event was supported by Associate partners: VVD GOLD,  Radio Partner 94.3 Radio One; Gift partners - Eyetex, computer corporation of India, Marry Brown  and Harith Tharang; Wardrobe by fashion lounge and Online Partner –

A part of the proceeds was donated to Hope Foundation - an NGO that takes care of HIV infected women and children. For details contact Latha Krishna, Iris 9841083510/9841083511.