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New age filmmaker

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in focus Neelima Tirumalasetty brings entrepreneurship skills to filmmaking

dynamic deedsNeelima Tirumalasetty
dynamic deedsNeelima Tirumalasetty

Early this year, a small budget film Ee Rojullo surprised the industry folks and the audiences not just by getting impressive revenue but also by roping in new talent and smart marketing. Taking the cue, Neelima Tirumalasetty has announced three projects and one of it is already on the sets, the remaining waiting to take off in October and November. Neelima has moved from America and has become an active producer. She was a co-producer for Pawan Kalyan starrer Panja .

When asked what made her announce three films at a stretch immediately after the debacle of Panja , she replies, “After launching a big budget film, I wanted to provide a platform for new technicians and actors. We had discussions with Pawan Kalyan and announced Alias Janaki, Arrare and A Shyamgopal Verma Film Na Cinema Na Istam .”

Neelima elaborates on the cast and exudes confidence in them. She adds, “For Alias Janaki , we are introducing Rahul who is Chiranjeevi’s nephew and roped in quite a few people, stage artistes, from the digital media and through friends. Sujith the director is quite popular on Youtube, he has done many short films. The films had one lakh viewers. Shashi Kumar Tikka is Shekar Kammula’s assistant director and is handling Arrare . It is a rom-com and the title is from his popular number in Happy Days . For this particular movie we have mixed and matched the cast and crew; some of them are senior technicians like Mickey J Meyer. Finally, A Shyamgopal Verma Film is a satirical thriller and has completely new technicians working on it. There are altogether 15 fresh faces in three of these projects.”

The producer says they have done a lot of spadework in the last six months, conducted and attended workshops, introduced focus groups etc. She avers, “I’m from the corporate sector and I’m using my knowledge to streamline these projects. By launching all the three films around the same time I can use the resources in a productive fashion. After working on Panja I have learnt what not to do while making a movie. A big budget film can make a hole in your pocket, one of the reasons to go small is the budget.”

She adds, “When I moved to Hyderabad, people scared me and warned that it is tough for a woman to make it as a producer. To prove them wrong I work with them, I stay late on the sets and now they have started respecting me. There is a gap in the content in small budget films, I want to bridge that.”

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