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Miss Lovely to release in the States

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National award-winner Miss Lovely goes straight from Cannes to the U.S. with its story set in C-grade cinema

going globalA still from Miss Lovely
going globalA still from Miss Lovely

Ashim Ahluwalia’s National award-winning film Miss Lovely is set to release in the U.S. on June 6.

Starring Nawazuddin Siddiqui, Anil George and Niharika Singh in the lead roles, the film made its world premiere in the Un Certain Regard section at the 2012 Cannes film festival.

Miss Lovely goes back to the Mumbai of the 1980s when C-grade cinema, with its mix of horror and porn, was booming.

The story is told through two brothers Sonu (Siddiqui) and Vicky (Anil George), who are prolific producers of such films, but their partnership is put to the test when the brothers meet Pinky, who is running away from a shady past.

Ashim who will be in the U.S. to promote the film says, “ Miss Lovely is quite a wild film. It challenges the definition of what an Indian film can be, so I’m really happy that U.S. audiences will get a chance to watch it in cinemas. I’m thrilled to be working with Film Buff and Dada Films to find novel ways of getting new global cinema out there. It’s great to have partners that understand the power of what cinema can do, and are ready to stick by that.”

Dada Films will initially release the movie in the seven American cities — Seattle, New York, San Jose, California, Los Angeles, Chicago and Austin, which will be followed with an expansion.

Film Buff is planning to release the film on the digital platforms of the U.S. like iTunes, Netflix, Amazon Instant Video and Google Play. — PTI

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