AXN has signed a strategic marketing and promotion alliance with Paramount Pictures India. Under this association, forthcoming releases of Paramount Pictures will be promoted exclusively on the channel. This association has started with the theatrical release of the most anticipated sequel, “Transformers: Revenge of the Fallen”.

Underlining the importance of the deal, Rohit Bhandari of AXN India says, “Theatrical releases from the stable of Paramount Pictures have always been quality blockbusters of their time.”