NYSE-listed VM- ware, a provider of cloud and virtualisation software and services, is in the process of building support, sales, and pre-sales technical teams as it initiates its network virtualisation roll-out strategy in India and the Asia-Pacific.

The company recently pledged to invest $120 million over the next few years in India, an investment that will include the setting up of a brand-new research and development facility in Bangalore.

“Clearly our customers [in India] are excited about network and storage virtualisation, something we’ve rolled out big-time in the U.S. We’re in the process of building up marketing, support and sales teams… a process that will also require new blood who can talk the language of networks,” said T. Srinivasan, Managing Director, India & SAARC, VMware Software India Pvt Ltd., in an interaction with The Hindu on Tuesday.

“Partner enablement and finding reference customers are also important points here,” he added.

VMware’s mainstay product line is currently server virtualisation, which often results in cost savings of 60-70 per cent.

According to Mr. Srinivasan, who was hired five years ago to build the customer-facing teams for VMware in India, the company has 2,000 domestic customers right now. Though the company has been in India for over eight years now, the last year has seen the entry of new competitors in the cloud computing space such as Amazon Web Services and Microsoft.

“Couple of months back, we did a study where we found that over the last three years, over $1 billion has been saved by Indian customers by avoiding purchase of servers and so on. We believe that in the next six to seven years, the total savings will be close to $4 billion, the effect that VMware will have on customers,” he said.

Will build marketing, support and sales teams for network virtualisation solutions