The size of the Indian private hospitals market is expected to touch $54 billion by 2014, industry body Associated Chambers of Commerce and Industry of India (Assocham) on Friday said.

“Rising income levels and exposure to international standards of quality have led to increasing demand for quality private healthcare,” it said.

Currently, the market size of Indian private hospitals stands at $26 billion, the chamber said, adding that most people in the country preferred private hospitals for health check-ups. Private players are increasing their investments in smaller cities, Assocham said. — PTI