Looking at expanding its nutrition and dietary supplement business and raising awareness, Parry Nutraceuticals, a division of EID Parry Ltd, announced the launch of its health and wellness brand, Parry’s Wellness.

“This brand will be a formal umbrella under which our OTC product range would come under. We presently have 6 ready to-take-off products that are awaiting the Foods Safety and Standards Authority of India approval,” said Sajiv Menon, Business Head, Bio & Nutra, Parry Nutraceuticals.

Referring to its new facility in Ramanathapuram district, on which the company invested Rs. 20 crore for a source of Omega 3 fatty acids, Mr. Menon said that by early 2014 the product would be on stream.