Finnish mobile handset maker Nokia on Thursday said it was targeting over 50 per cent market share in India on the back of innovative products, services and content within 2012. The company is banking on its newly unveiled mid-end phones from the ‘Asha' series priced between Rs.4,100 and Rs.8,000 and other smartphones, including the new two Lumia models with Windows Operating System tagged at about Rs.19,000-29,000 range, to drive up sales in India.
“Our target share should always be more than half of the total market...I think we would be able to get there in 2012 by focussing on great innovative products, great delivery and experience at retail points, services and content integration,” Nokia India Vice-President and MD D. Shivakumar told reporters here. On the current market share in India he said: “I won't be able to say that but I can say that we are well on our way”. Nokia has unveiled four new mid-end phones from the ‘Asha' series priced between 60 euro and 115 euro, along with two new Lumia smartphones — Lumia 800 and Lumia 710 — with Windows Operating System tagged at 420 euro (about Rs.29,000) and 270 euro (about Rs.19,000). — PTI