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New version of Unicorn

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FOR A BIGGER PIE: Honda Motorcycle & Scooter India President and CEO Shinji Aoyama (centre) along with Vice President T. Kawatsu (right) and Honda R&D India President Atsushi Amataka at the launch of new version of Unicorn in New Delhi on Wednesday.
FOR A BIGGER PIE: Honda Motorcycle & Scooter India President and CEO Shinji Aoyama (centre) along with Vice President T. Kawatsu (right) and Honda R&D India President Atsushi Amataka at the launch of new version of Unicorn in New Delhi on Wednesday.

Special Correspondent

Honda Motorcycle plans second plant in Rajasthan

NEW DELHI: Honda Motorcycle & Scooter India on Wednesday introduced the new version of its 150 cc bike Unicorn. Priced at Rs.62,900, the CB Unicorn Dazzler comes with Bharat Stage III emission compliant engine and five-speed transmission, promising mileage of 60 km a litre. The company also hopes its bike sales taking over scooter sales in the next fiscal.

Stating that the company would continue to sell the existing Unicorn, HMSI President and CEO Shinji Aoyama said the company would launch the new models to increase its market share in the motorcycle segment. The company sold 12.7-lakh units of two-wheelers (both scooters and bikes) in 2009-10 and was aiming to sell 15-lakh units in the current fiscal, of which 50 per cent would be bikes. The company now sells five bike models in the 100 cc to 150 cc segment in India.

Pointing out that the company's bike sales would overtake scooter sales in the next fiscal, Mr. Aoyama said: “The market of motorcycles in India is much bigger than scooters. In 2011-12, our motorcycle sales will exceed that of scooter.” Last fiscal, its motorcycle sales were at 5.2-lakh units and that of scooters were at 7.5-lakh units.

According to HMSI Operating Head (Sales and Marketing) N. K. Rattan said: “The 150 cc segment in the country has grown over two-fold in the last three years and it is expected to grow at this rate…the new Unicorn will help us in achieving more market share.” The Indian 150-180 cc segment is now around 11.5-lakh units annually.

HMSI is now in the process of setting up its second two-wheeler plant in Rajasthan with an investment of Rs.500 crore.

The plant will have an annual capacity of six lakh units and become operational by mid-2011. Its current plant at Manesar (Haryana) has an annual capacity of 15.5-lakh units, which will be expanded to 16-lakh units by next year.


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