Special Correspondent

The company will introduce its complete range of footwear

Kochi: New Balance Athletic Shoe Inc., which has recently appointed Royal Sporting House as its licensee, plans to enter the Kerala market, said B.D. Nathani, director, sales and marketing of New Balance India.

The American company is the leading manufacturer of high performance athletic footwear and apparel. The company through its tie-up with Royal Sporting House hopes to tap the Indian market through the distribution network of the Indian counterpart, Mr. Nathani said.

New Balance (NB) has set a target of 10 per cent of the Indian market share in the next three years. To achieve this, the company will introduce its complete range of footwear and apparel through an aggressive distribution channel. New Balance plans to capture the Southern States through the multibrand outlets.

The company plans to make its presence in more than 150 multibrand outlets in the next six months.

In addition to these outlets, the company also proposes to have three exclusive outlets in the south in the next six months, Mr Nathani said.