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M&M unveils Rodeo, Duro scooters

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RIDING HIGH: Anoop Mathur (left), President, two-wheeler division, and Anand Mahindra, Vice-Chairman and Managing Director, M&M at the launch of two new scooters in Mumbai on Thursday.
RIDING HIGH: Anoop Mathur (left), President, two-wheeler division, and Anand Mahindra, Vice-Chairman and Managing Director, M&M at the launch of two new scooters in Mumbai on Thursday.

Special Correspondent

First products after acquiring Kinetic Motors last year

MUMBAI: Mahindra Two Wheelers, the two wheeler arm of the Mahindra Group, on Thursday unveiled two new power scooters — the Mahindra Rodeo and the Mahindra Duro. The gearless scooters are priced at Rs. 41,299 for the Rodeo (ex-showroom Pune) and at Rs. 38,299 (ex-showroom Pune) for the Duro.

The vehicles are the first products to be launched after Mahindra acquired the two wheeler business of Kinetic Motors in July 2008 for Rs 110 crore. The products from Kinetic included the Flyte of which Mahindra is selling around 4,000 units a month. In fact, the Fltye is the only product from the Kinetic line-up that the company is selling, the other products from the Kinetic stable being 4S, Nova and Kine.

Features

The new models have a trip meter, clock and USB port-cum-mobile charger among several other features. The Rodeo is available in seven shades while the Duro comes in six shades. The Flyte is available in five shades.

“With their international appeal and power performance, the Rodeo and the Duro are world-class scooters and will extend the Mahindra DNA of ‘tough & rugged’ style to a whole new consumer segment,” said Mahindra Group Vice Chairman and Managing Director Anand Mahindra.

M&M President (Two Wheeler Sector) Anoop Mathur said “with the introduction of the Rodeo and the Duro, we have created a new market segment for power scooters in India. We will reach a volume of one lakh units in 12-18 months.” Mr. Mathur said the company would be venturing into motorcycles but only next year. For the products, Mahindra has used technological inputs from Taiwan’s Sanyang Industry Company Ltd. (SYM) and design expertise from Engines Engineering of Italy. Mahindra now has three scooters as part of its product portfolio — the Rodeo, the Duro and the Flyte — and all have the same engine. The more powerful 125 cc engine sets it apart from other competitors in the gearless scooter market, most of which has a 100 cc engine.


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