The Indian Media and Entertainment (M&E) sector has enormous potential as a harbinger of social change, according to Uday Shankar, Chairman of the Media & Entertainment Committee, FICCI Frames.

Mr. Shankar, who is CEO, Star India, was speaking at the launch of the 14{+t}{+h}edition of FICCI Frames 2013, the business conclave of media and entertainment at a press conference here on Monday.

He, along with Karan Johar, film maker and Co-Chairman of the Committee, unveiled this year’s theme, “A tryst with destiny: engaging a billion consumers.’’

“The policy establishment sees M&E industry either as a propaganda tool or as glamorous.

“It fails to see the industry as a driver of social change,” Mr. Shankar said.