Corporate Reporter

CHENNAI: India's leading advertising agency, LOWE was the big winner with 11 awards at the prestigious EFFIE International Awards organised by the Advertising Club, Bombay.

Presented on Friday last, the EFFIE's are the only awards in the industry that honour effectiveness in advertising and focussing on what the client has derived from the agency.

The LOWE ideology of working towards their client's best interests, with exceptional creativity and integrity won the advertising agency nine awards in four of the seven categories with one gold, five silvers and three bronzes in addition to the Grand EFFIE for the Lifebuoy (Little Gandhi) campaign and The Agency of the Year award.

Pranesh Misra, President and COO, LOWE India said, "The EFFIE's not only recognise the creativity of a campaign but also its effectiveness. These awards encourage and reinforce the confidence that our clients have in us as an agency and as their brand partners."

R. Balakrishnan, National Creative Director, LOWE India said "At LOWE, we believe in responsible and creative advertising that works."

This year 79 entries were submitted at EFFIE 2006, of which 38 were short listed for the awards in 16 categories.