Sandeep Joshi

NEW DELHI: IT hardware and electronics company Intex Technologies has decided to open 60 exclusive technology stores, mainly targeting Tier II and Tier III cities across India, thus, making its entry into the organised retail business.

The company has also decided to sell its products, particularly mobile phones and power back-up systems, in neighbouring countries.

“We have chalked out an ambitious plan to launch at least 60 exclusive retail stores with an investment of over Rs. 100 crore in the next two years.

“We are targeting mini-metros and cities to sell all our products which include wide range of personal computers and IT peripherals, mobile phones and power back-up systems,” Intex Technologies Executive Vice-Chairman Ramesh A. Vaswani told The Hindu.

Meerut centre

Intex Technologies has already launched its first “small format technology store” at Meerut in Uttar Pradesh, while it plans to open at least two stores every month.

The company is also planning to increase its product portfolio by introducing latest mobile handsets, sound systems and UPS, and start selling them in neighbouring countries as well. “We are not only expanding our sales network in India but are also planning to enter the international market, particularly SAARC countries, in this financial year. We are also looking at some African markets. Our cost-effective quality products have good potential for these markets,” he said.

Brand credibility

Referring to the success of its mobile phones, particularly dual SIM handsets, Mr. Vaswani said: “By this fiscal, it will contribute 22-25 per cent in our overall business. Our China-made mobile handsets have been received very well because we have kept strict quality control for our vendors, while our research and design team thoroughly tests each product before releasing its for sales. Thus, we have managed to create brand credibility for ourselves,” he explained. On company’s growth, he said Intex had been registering an impressive annual growth year-after-year. “In fact, since the expansion of our product portfolio, our growth has further accelerated.