Chinese communications giant Huawei, on Tuesday, launched its 6.1-inch Ascend Mate smartphone in India with a price tag of Rs.24,900.
The company said it planned to invest about Rs.175 crore to build the brand in the country as well as expand its retail presence.
“We will invest about 8-10 per cent of our mobile devices revenue in India. In 2012, our India revenue was $300 million. The spend would be mainly in strengthening our retail presence and brand building exercise,” Huawei President (India Device Business Development) Victor Shan said.
Huawei is targeting to sell about 10 lakh smartphones in the country by the end of this year.
The Ascend Mate, launched globally, runs on Android 4.1 JellyBean operating system. It has 1.5 gigahertz quad core HiSilicon processor and 16 core graphic processing chipset.
It features a display with 1280x720p resolution that can be used while wearing gloves.
The phone has an 8 megapixel rear camera and 1 megapixel front camera. It comes with a 4050 mAh battery and boasts of up to two days of ordinary usage on a single charge. It will be able to support 12 hours of video or 35 hours of MP3 music or 30 hours of talktime on 3G networks.
The company has started selling its mobile devices in partnership with retail stores such as Croma, Ezone and online websites such as Flipkart, Snapdeal and Shopclues. At Rs.24,900, Ascend Mate is likely to give tough competition to devices from handset makers such as Samsung, Panasonic and Lenovo.
Talking about robustness of the phablet, Huawei’s Marketing Director Anand Narang said, “It has a screen that can withstand a weight of 120 pounds (around 54 kg).”
From Ascend Mate, people will be able to charge their other phones as well through an USB cable,” said Huawei’s Sales Director, Devices, P Sanjeev.