Special Correspondent

BANGALORE: Hewlett-Packard has announced new initiatives to expand its reach in the imaging and printing solutions market, through a managed print services (MPS) route, meeting multiple needs of enterprise customers.

``Worldwide, the MPS business is growing 4 to 5 per cent annually. In the Asia-Pacific and Japan region the growth has been above the world average and India is among the fastest growing markets,” HP India Director (Enterprise Sales and Services) Nitin Hiranandani told reporters here on Thursday.

The MPS model takes into consideration primary needs of customers who extensively print documents like banking, telecom and public sector. Enterprises with serious security concerns are potential customers as managed services restrict printing. Reducing cost, increasing productivity and obtaining better return on investments from printers are other factors, HP will offer, Mr. Hiranandani said.

For example, the number of copies that can be made of a specific document can be controlled. Leasing of hardware and providing exclusive software and services would be other features.