Part of $300 m global marketing campaign
NEW DELHI: Targeting the fast growing small and medium businesses (SMBs) printing market, Hewlett Packard (HP) on Thursday announced its new ‘Go-to-Market’ strategy and unveiled a slew of initiatives for the segment.
“The new initiatives include roll out of our new marketing campaign ‘Dream Bigger’ with Shah Rukh Khan as the celebrity endorsement, along with the launch of a host of products targeted at SMBs. While the exercise is a part of HP’s worldwide $300 million global marketing campaign, the launch of its new products forms a part of HP’s revolutionary ‘Print 2.0 strategy’ designed to accelerate the company’s ability to capture a significant portion of the 53 trillion pages forecast to be printed by 2010,” HP India President (Imaging & Printing Group), Ravi Aggarwal, said at a press conference here.
“We are providing SMBs, one of the fastest growing segments for HP, with the most comprehensive set of printing hardware, services, solutions and tools that make it easier and more affordable for the segment to create, consume, manage and print business content in the way they want.
With our new SMB-focussed strategy we expect to further strengthen our leadership in the SMB-pie,” he added.