Largest-ever launch in India of a dozen models
BANGALORE: With a wholesale launch of over a dozen separate multi-function laser solutions in three series for the Indian market, Hewlett Packard has staked its claim to `disrupting' the traditional market for office copiers. It plans to do this by offering the corporate world, machines that can print, fax, copyscan and digitally send documents, faster, more economically than was possible till today.
Unveiling the models in three series, HP announced on Thursday that it had already eaten into about 10 per cent of the copier market and would subtly change its offerings from pure selling to managing the client's print services to lengthen its lead. In India, the company, according to industry watcher IDC, has 42 per cent of the market for multi-function printers (MFPs)
The Singapore-based Vice President for enterprise and speciality printing, Kelly Tan, said: "We no longer think of ourselves as just a printer company or a copier company... We are a networked solutions provider.'' She added that going beyond physical products, the company had introduced software solutions like Web Jetadmin, which enabled enterprises to closely monitor printer usage and performance.
Puneet Chadha, HP's India country manager for commercial solutions, explained that the flagship of the current release the M 5035 multi-function printer was, at 35 pages a minute, the industry's fastest desktop wide format (A3 size) printer. The M 3435 MFP series had an additional facility for direct digital sending of documents, while the M 3035/3027 series delivered high speeeds 35 and 27 PPM. Samir Shah, HP's India country manager for shared printing, provided a `sneak preview' of what the company characterises as revolutionary new digital printing technology that has taken over five years of R&D to perfect: Edgeline promises laser-like sharpness and ink-based colour prints at over 50 pages a minute.