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‘Gold rush’ for new iPhones in Hong Kong and China

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Apple’s first gold-colour iPhone sold out immediately in Hong Kong and mainland China, according to reports, and online buyers are desperate to snap up the new status symbol.

State-run news website sh.eastday.com reported on Wednesday that the gold iPhone 5S models were quickly bought up after online pre-orders began on Tuesday.

“The Apple reservation page went down once. In forums, many people talked about how they were begging to buy the gold model,’’ it said, adding that by 1:00 pm (0500 GMT) on Tuesday, all three 5S colours in every store had been reserved.

Favoured by emperors and representing wealth and luxury in Chinese culture, gold has become a badge of the country’s newly wealthy. Pre-orders for the iPhone 5S, also available in silver and ‘space grey’, launched at early morning on Tuesday in Hong Kong and mainland China.

“Right after it started, the champagne gold model was sold out,’’ Phoenix TV, a Hong Kong-based broadcaster with most of its audience living on the mainland, said on its website.

It was not clear how many gold phones had been made available to pre-order.

Users on Hong Kong forums, who had managed to pre-order the grey or silver version of the phone, were looking to trade for a gold one.

“Although Hong Kong resellers say demand is down for the new 5S and 5C models because they are also available on the mainland — the first simultaneous launch to both markets — one dealer told AFP that the gold phones could still resell at a profit. — AFP


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