HYDERABAD: Fresh and Honest Cafe Ltd., a company engaged in freshly brewed coffee vending, has announced the launch of Alive, its new initiative in the filter coffee market segment, in Hyderabad on Wednesday. Alive, roast and ground coffee, is made from the best of Indian beans with a balanced blend of 70 per cent coffee and 30 per cent chicory. Available in 50g, 100g, 200g and 500g packs, Alive is packed in high optical density polyester material for better moisture and aroma retention properties, according to the firm's CEO, R. Shivashankar.