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Cellphone sales up 16 % in 2012: IDC

Staff Reporter
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Aided by increasing adoption of smartphones in the country, the mobile phone market in India has touched about 218 million units in 2012, a growth of 16 per cent over January-December 2011, an IDC report said on Wednesday.

According to the ‘IDC Asia Pacific quarterly mobile phone tracker data for CY 2012’, the smartphone market in India grew 48 per cent to 16.3 million units from about 11 million units in 2011.

“This market is expected to continue its growth into 2013, driven by the stupendous growth of close to 70 per cent in the smartphone market,” the research firm said in a statement.

The India smartphone shipments touched a record high of 5.4 million units during the October-December 2012 period, a quarter-on-quarter rise of 38 per cent.

“The scale of the India smartphone market is growing by leaps and bounds. With increased affordability of handsets and further slashing of 3G tariffs, this market has tremendous potential to show consistent double digit shipment growth in the coming quarters,” IDC India Senior Market Analyst (Client Devices team) Manasi Yadav said.

Local vendors continue to hold onto a significant share in this market with attractive price points and upgraded specifications on offer. They had remained dominant in sub-$100 price band and posed serious competition to the global vendors in the $100-200 price band, she added. According to IDC, Samsung retained its leadership position in the Indian smartphone market, followed by Micromax, Sony, Nokia and Karbonn.

In the operation system space, Google’s Android continued its dominance. However, there was an increase in pick up of other operating systems such as Apple’s iOS and Windows Phone 8 as well, it added.


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