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BSH Home introduces range of products

Special Correspondent
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The appliances will be available pan-India in two phases

EXPANDING PORTFOLIO: Marc Hantscher, Managing Director and CEO, BSH Home Appliances, with the newly launched home appliances product range in Mumbai on Wednesday. — PHOTO: SHASHI ASHIWAL
EXPANDING PORTFOLIO: Marc Hantscher, Managing Director and CEO, BSH Home Appliances, with the newly launched home appliances product range in Mumbai on Wednesday. — PHOTO: SHASHI ASHIWAL

BSH Bosch and Siemens Home Appliances Group (BSH), which is the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide, on Wednesday announced the launch of Bosch Home Appliances in India through its 100 per cent subsidiary BSH Home Appliances Pvt. Ltd.

This is marked by the addition of a new range of Bosch domestic home appliances that include washing machines, dishwashers, refrigerators and dryers to the existing product portfolio of BSH Home Appliances Pvt. Ltd.

As a part of the group's retail expansion strategy, Bosch's set of home appliances will be made available pan-India, however, in two phases. The initial product range will be distributed through leading multi-brand retailers in Tamil Nadu, Karnataka, Andhra Pradesh and Delhi-NCR. The second phase will see the products available across India.

Commenting at the launch of Bosch Home Appliances in India, Marc Hantscher, Managing Director and CEO of BSH Home Appliances, said, “With the launch of Bosch Home Appliances, we are poised at bringing a new business dynamic to the home appliances sector in India, one of our key focus markets for Asia. India is currently one of the fastest growing economies in the world, and has proved remarkable resilience to the recent financial crisis witnessed globally. By the launch of Bosch Home Appliances our aim is to bring in the world's best in consumer appliances, renowned for their quality and technological advances, which will appeal widely to the young and classy Indian population”.

Mr. Hantscher said, “The introduction of energy-efficient and water-saving appliances through Bosch Home Appliances, will further add to the effort of India to promote sustainable development and growth”.


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