Footwear retailer, Bata India reported a 2.5 per cent increase in its net profit and a 9.1 per cent increase in its turnover in the first quarter ended March 2014.

While the turnover stood at Rs. 451.63 crore, the net profit was Rs. 39.4 crore.

Rajeev Gopalakrishnan, Group Managing Director, Bata Emerging Markets, said that the company had invested in a fully integrated marketing campaign.

The Rs. three crore investment made in the Spring Summer 2014 campaign was expected to bring benefits during the later part of the year.

To expand presence

“With 2013 ending as a successful and profitable year for Bata India, we will continue the trend and expand our geographical footprint, add newer product and deliver on expectation as we move forward in the year,” he said.

Bata has nearly 1,400 stores and plans 100 more this year. New products are on the anvil. The company has presence in 500 cities across India and it plans to strengthen its presence in Tier-1 and-2 cities, the company said.