Bangalore-based Ardex Endura (India) Pvt. Ltd. on Monday announced its plans to enter the eastern region with an investment of Rs.10 crore at the upcoming airport city project near Asansol in West Bengal.

Gopinath Krishnan, Managing Director of Ardex Endura, said that this was the company’s third plant after Bangalore and Baroda. The company, which is an equal joint venture between Ardex Group, Germany, and Prism Cement Ltd of the Rajan Raheja Group, is engaged in making tile-fixing adhesives, flooring products and water proofing and allied products.

The company will take three acres in the ‘aerotropolis’ project which is scheduled to be ready by January 2013. Ardex Endura would launch its project by July 2013, Mr. Krishnan said. The airport city project comprises an airport, and industry hub and social infrastructure. The airport is to come up first.