Auto Expo to see global launches

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HEAVY TURNOUT: A large number of visitors at the Auto Expo in New Delhi last year.
HEAVY TURNOUT: A large number of visitors at the Auto Expo in New Delhi last year.

Sandeep Joshi

Maruti Suzuki, Hyundai and Tata Motors may spring some surprises

Focus on the 7-day event will be green technology

Special pavilion

to focus

on engines

NEW DELHI: Amid signs of impressive recovery by the auto sector from recession, global automakers as well their Indian counterparts will unveil at least 10 new car models during the forthcoming Auto Expo 2010.

Starting January 5 at Pragati Maidan here, the seven-day mega event will see top auto players as well as leading automotive component manufacturers showcasing their products and technologies to woo buyers of one of the world’s fastest growing auto market.

Over 2,100 participants from 30 countries will be taking part in the show. The focus of leading car manufacturers will be mainly on compact cars as India has emerged as the leading destination for its manufacturing, sale and export. Through global launch and unveiling of small cars, auto majors will not only try to woo Indian buyers but also promise cost-effective and mileage-friendly products to their global buyers. Interestingly, the Auto Expo in Delhi has gained importance after the last event in 2008 that saw unveiling of world’s cheapest car Nano by Tata Motors.

While car majors like Toyota, Honda, General Motors, Volkswagen and Skoda will be unveiling their compact cars, luxury carmakers like Audi, Mercedes and BMW might also come out with new offerings from the Indian market.

However, it will be top three car companies — Maruti Suzuki, Hyundai and Tata Motors —that will come out with some surprises to consolidate their positions even as other global players continue with struggle to increase their share in the fast-growing car market.

One interesting entry this time would be presence of the iconic Harley Davidson bikes as the company plans to unveil its India strategy during the event.

Another crowd-puller this time would be display of green technology with emphasis on hybrid vehicles and ‘green’ engines.

While auto companies will be showcasing their concept and hybrid cars, a special pavilion focussed on engine and its technologies will be a unique addition to the event where companies such as Greaves Cotton, Kirloskar Engine, Mahindra Navistar, Honeywell, Cooper Automotives and Q-Shield will be showcasing their products and technologies.



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