Audi on Wednesday launched two new cars in the Indian market — A7 Sportback and RS 5 Coupe. Equipped with a powerful and efficient 3.0 TDI V6 engine, A7 Sportback is priced Rs.64-lakh onwards, while RS 5 Coupe is priced at Rs.76 lakh.
“The introduction of two new cars in India reiterates our unwavering commitment to offer the discerning Indian customer with products of highest technical perfection and design finesse.
“While the A7 sports coupe is targeted at individuals who seek the luxury of customisation, the new RS 5 will further help us consolidate our position in the sports car segment,” Audi India Head Michael Perschke told journalists here.
The German luxury carmaker is also hoping to sell 10 per cent more cars this year against what was targeted initially.
“Going by the growth that we have seen in the first four months of this year, we believe that we can sell more cars in 2011 than we expected before. Earlier, we were looking to sell about 4,500 units in 2011, but now we think we can do 5,000 units this year,” he said.
During January-April this year, the company has sold 1,986 units as against 967 units in the same period a year-ago. Mr. Perschke further said: “We will be launching the Q3 model sometime next year. The A3, which was showcased at the Geneva motor show this year, has received good feedback and now we will see what will be the response from the customers in the Indian market.”
He, however, said it was too early to introduce the smaller cars like A1 in India. Audi will be launching its new A6 sedan in August.