Special Correspondent

MUMBAI: Reliance Footprint, the multi-brand footwear specialty store chain of Reliance Retail, is targeting a 10-12 per cent share of the footwear industry in the next few years.

The industry is now pegged at Rs.14,000-15,000 crore of which the organised footwear industry constitutes 35-40 per cent, according to Reliance Footprint Chief Executive Officer G. Sankar.

“In a few years, if the industry grows to around Rs.25,000 crore in size, we want a 10-12 per cent share in it,” he said, while addressing the media to announce an exclusive partnership with ASICS Corporation, Japan, a leading sports manufacturer. The two companies have signed an exclusive distribution agreement and ASICS will be launched in India through a combination of exclusive brand outlets and presence in Reliance Footprint stores.

Launched two years ago, Reliance Footprint has now 16 stores across 14 cities and aims to launch 14 more by June 2010.

Reliance Footprint aims to be the largest multi-brand footwear destination in India catering to footwear, handbags and accessories offering a range of brands Europe and America across various categories such as mens’ formal and casual, ladies formal and casual, sports, kidswear and comfort and homewear. It will also be offering private labels like Mancini, Tosca, Viviana, Monza, Tom Sawyers and Pitter Patter. “Sports footwear is the fastest growing segment of the industry and we are also getting into therapeutic footwear — for diabetics or those with foot deformities,” said Mr. Sankar.

ASICS’ iconic brands like Gel-Kayano, Gel-DS Trainer, GT-2000 series and GEL-1000 series will be available in India by April 2010 initially at Reliance Footprint stores in Mumbai, Delhi, Bengaluru, Hyderabad, Chennai and Kochi.