Special Correspondent

CHENNAI: Ford India has launched a freshened Endeavour in a bid to add excitement to its premium SUV (sports utility vehicle) line-up.

The freshened Ford Endeavour has plush leather seats and door trims that enhance the luxury of the interiors. To heighten the `in - vehicle' entertainment, a high-end Kenwood iPod compatible MP3 player has been introduced as standard package.

In a release, Arvind Mathew, President and Managing Director, said, "the Ford Endeavour symbolises status and achievement. A market leader in the SUV segment, the freshened Endeavour with its commanding road presence and luxurious interiors is a serious alternative for customers considering purchase of a high-end car." Orders could now be booked for the freshened Endeavour across dealerships in India.

The Endeavour, however, continued to be priced at Rs. 13.85 lakh (ex-showroom Delhi) for the 4X2 variant and Rs. 14.75 lakh (ex-showroom Delhi) for the 4X4 variant, the release added.