Special Correspondent

To make Chennai centre a hub for South

  • To increase national coverage to over 1,000 towns
  • RCL entering entertainment business in a big way

    KOLKATA: Anil Ambani-controlled Reliance Communications Ltd (RCL) is planning to increase the number of seats at its Chennai call centre to 4,000 in two phases from the existing 300.

    The new facility is likely to come up near the existing call centre at Padi and will cater to the requirements of the group companies.

    When contacted, a RCL spokesman said that to cater to the growing customer base of the Anil Dhirubai Ambani Group (ADAG), the reach and the interfaces were continuously enhanced.

    He, however, declined to divulge the investment outlay for the proposed enhancement.

    Industry estimates are that it takes between Rs. 150 crore and Rs. 175 crore to set up a brownfield expansion of this size. RCL already has a similar size call centre at its headquarters in Navi Mumbai.

    Sources said RCL planned to make the Chennai call centre its hub for the four southern States.

    The company's subscriber base stood at around seven million, out of which Tamil Nadu and the Chennai circle account for two million.

    The group was also planning to increase its network coverage from the existing 650 odd towns to over 1,000 by November 2007.

    The planned expansion of the call centre facility is in tune with the expansion being planned by ADAG across various business segments like general insurance and life insurance.

    Reliance Capital, a group company, is also planning to launch retail stock-broking and consumer finance businesses.

    It is entering the entertainment business in a big way. RCL has projected a cal l centre seat capacity requirement of 10,000, once it hits a 100-million customer base by 2008.