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NTC takes new avatar

Special Correspondent
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Anand Sharma unveils new logo and brand identity

Union Minister of Commerce, Industry & Textiles Anand Sharma during a function to unveil National Textile Corporation logo in New Delhi on Friday. Textile Secretary Rita Menon (right) and NTC CMD K. Ramachandran look on.— PHOTO: PTI
Union Minister of Commerce, Industry & Textiles Anand Sharma during a function to unveil National Textile Corporation logo in New Delhi on Friday. Textile Secretary Rita Menon (right) and NTC CMD K. Ramachandran look on.— PHOTO: PTI

Union Commerce and Industry Minister Anand Sharma on Friday unveiled a new corporate logo for the National Textile Corporation (NTC), reflecting the new face of the state-owned enterprise as part of the plans to make it a world-class textile company.

“The government is committed to make NTC a world-class eco-friendly integrated textile company and flag bearer of the sector. Ongoing revival-cum-modernisation programme and new corporate and brand identity launch by NTC is aimed at achieving this goal,'' Mr. Sharma said at a function organised here for the purpose.

He said NTC was a key player in the textile sector and its recent moves would definitely transform it into an integrated company capable of addressing the needs of the nation. NTC had made a turnaround within a short span to emerge as a debt-free company with a highly competitive revival strategy, he added.

Mr. Sharma also launched two new look retail stores of NTC — one in Delhi and another in Coimbatore, Tamil Nadu, via satellite link up. This is part of revamping of NTC's 93 stores to reflect the company's new face across the country. Speaking on the occasion, Textile Secretary Rita Menon said the revamp and modernisation steps taken by NTC in the recent past in view of the changing times and consumer aspirations of modern India would help in instilling confidence in the minds of all stakeholders.

NTC Chairman and Managing Director K. Ramachandran Pillai said the new corporate logo reflected the new face of NTC to the world. It had been designed as free flowing fabric, indicating the new aspirations and changing aspirations of India. Apart from re-branding, NTC had developed a new marketing and corporate strategy that included revamping of all NTC stores and setting up of new stores, he said.

“The internal marketing programme to employees and key customers includes undertaking a complete programme to bring the new vision and culture to its employees.

Respective mill managers would be conducting a smaller unveiling ceremony of the new logo along with the NTC anthem at all the mills. Besides, all employees would be given a small commemorative badge of the new Logo.


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