Special Correspondent

THIRUVANANTHAPURAM: Alukkas Jewellery, one of the leading jewellery retail chains in Kerala with a global footprint, has announced the association of film celebrity Sridevi as its brand ambassador.

At a press conference here on Tuesday, chairman of the group A.V. Jose and his three sons Varghese Alukka, Paul J. Alukka and John Alukka said the jewellery was planning to leverage its unique marketing strategy and variety of designs, styles and trends in traditional and contemporary products to establish an international presence in the jewellery market.