Corporate Reporter

CHENNAI: Amway India Enterprises, a leading FMCG company in the direct sales channel has reported a turnover of Rs. 800 crore in 2007 against Rs. 738 crore in the previous year, a growth of 9 per cent. Products under nutrition and wellness category contributed over 55 per cent of overall business.

The company, which has commenced its tenth year of operations in India, aims to achieve a 20 per cent growth in turnover at Rs. 950 crore in 2008.

More branches

According to William Pinckney, MD and CEO, India was among the fastest growing direct selling markets in the world and the company was planning to add 100 more branches and 2 lakh distributors, predominantly in Tier II and Tier III cities.

Tamil Nadu is one of the top three states for Amway in India with 15 offices. Anshu Budhraja, Vice President, South, said Tamil Nadu contributed Rs. 96 crore to Amway India’s turnover and the company was having 80,000 distributors (Amway business owners) in the state. The company plans to open five more offices in the State and hopes to achieve a 20 per cent growth in the number of distributors in 2008.

Amway India has 85 products in five categories and 85 per cent of the products sold in India are manufactured within the country through third-party contract manufacturers in Hyderabad, Baddi (H.P.); Daman, Chennai and Mumbai.