CHENNAI: Blue Star, as part of a growth strategy, is pursuing room air-conditioners and refrigeration businesses, according to T. Gowri Sankara Babu, Deputy Managing Director, Blue Star.
Inaugurating the company’s first authorised exclusive showroom in Chennai on Saturday, he said the company witnessed a growth of 50 per cent in room air-conditioners and 40 per cent in other products. In order to ramp up ground-level visibility of the brand and to give customers a ‘touch and feel’ experience of the company’s products, showrooms were being put up in collaboration with exclusive channel partners across the country.
In Chennai, Dewlite Associates is its exclusive channel partner.
Mr. P. V. Rao, Vice President, Blue Star, said the company was planning to open two more showrooms in Kancheepuram and Mayiladuthurai this month and one more in Chennai next month. With the inauguration of the Chennai showroom, the total number of showrooms across the country comes to 36. The showrooms will display products, including water coolers, deep freezers and mineral water dispensers.