The Dakshina Kannada Cooperative Milk Producers Union (DKMUL) will be introducing cashew burfi in the market on November 16 when the Cooperative Week celebration starts. The union has products such as Mango Lassi, Mysore Pak and Nandini Bite in the market. It will also introduce ghee in a 5-kg bottle.
Union’s chairman Raviraj Hegde said that the sweet will be the best available in the market.
“We have tasted (all of them) and found this to be the best,” he said. Cashew burfi will initially be available in a 100-gram box.
Union’s managing director B.V. Satyanarayana said that the product was being manufactured in Bangalore.
The union’s plant will be making the sweet with cashew nuts sourced from the local market.
Cashew burfi produced at the union’s plant was sent around to different dealers and consumers in the city to get a feedback.
'“We made alterations to the product based on the feedback,” Mr. Satyanarayana said.
Cashew Burfi, the Nandini brand, will be competing with other cashew burfi brands available in the local market. “We do not use maida and it is not high on sugar content,” he said.
The union has procured the film necessary for packing of their new product.
The new Nandini Ghee in 5-kg bottle, Mr. Satyanarayana said, would be targeted at sweet shops, hotels and other bulk ghee users.