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Cricket online

Google India has unveiled its Cricket World Cup Campaign, offering a uniquely interactive online experience.

The campaign will allow users to write, share, and debate about the Cricket World Cup through an integrated platform of Google products like GoogleDesktop, personalised homepage, Blogger and Orkut through a special landing page www.google.co.in/cricket.

Google promises that this will be a one-stop shop for all information related to the World Cup, allowing visitors to access regular updates, post individual comments and analysis and express their love for the game.

Moreover, Google has teamed up with cricketer and commentator, Krishnamachari Srikkanth, who will host an expert blog called "Cricket Zone with Krish Srikkanth" at www.worldcupwithkrish.blogspot.com.

This blog will allow users to interact with cricket experts as well as other bloggers on the performance of the various teams and engage in match analysis and a host of other interactive sessions.

Additionally, Srikkanth will also bring expert content to social networking through the Orkut Krishcricket community, www.orkut.com/worldcupwithkrish.

Google is also hosting a blogging cricket contest, entries for which can be submitted at www.google.co.in/cricket/contest.

This will include posts on anything from on-the-ground reporting from West Indies to viewers' opinions on the various teams at the World Cup.

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